Privacy Policy

Equilife Australia Pty Ltd ACN 635 431 711 (‘Us’, ‘We’, ‘Our’) place great importance on protecting the privacy of individuals and We take all reasonable steps to ensure personal information is protected from misuse and unauthorised disclosure.

In this Privacy Policy, the terms ‘You’ and ‘Your’ refer to users and subscribers of Our website www.wormguide.com.au (‘Website’).

This Privacy Policy describes Our practises in collecting, using, disclosing, retaining and protecting the information that We collect or Our service providers collect when You visit the Website or You become a subscriber.

It is Our intention to always comply with the Privacy Act 1988 (Cth)(‘Act’) including the Australian Privacy Principles (‘APPs’).

This Privacy Policy uses definitions of ‘Personal Information’ and ‘Sensitive Information’ as described in the Act. 

1. Collection of Information

a. Personal Information is information We hold which is identifiable as being about You. This information includes information such as Your name, address, email address or any other type of information that can reasonably identify an individual, either directly or indirectly.

b. We collect and store the Personal Information that You provide to Us directly or give to Us in other forms. 

2. How We collect Your Personal Information

a. Generally, We will collect Personal Information:

i. from You directly when You provide Your details to Us; and
ii. from You indirectly through emails, forms, mailing list subscriptions and telephone conversations and through use of the services and facilities available through Our Website and social media channels.

iii. Direct Mail, Email and Outbound Telemarketing. Individuals
who provide us with personal information, or whose personal
information we obtain from third parties, may, as permitted by
law, receive periodic emails, newsletters, mailings, text
messages or phone calls from us with information on our or our
business partners’ products and services or upcoming special
offers/events that we believe may be of interest. We offer the
option to decline these communications

b. Additionally, We may also collect any other information You provide while interacting with Us, either electronically or in person.

c. We will collect and use Personal Information with Your consent for a specific purpose and any data collected will be to the extent necessary and not excessive for its purpose. We will also process Personal Information if it is necessary for Our legitimate interests or to fulfil a contractual or legal obligation.

d. You must not provide Us with Your Personal information if You are under the age of 18 without the consent of Your parent or guardian. We do not knowingly collect or process the Personal Information of persons under the age of 18.

e. By providing Us with Personal Information, You consent to the supply of that information subject to the terms of this Privacy Policy.

3. How We use Your Personal Information

We may use Your Personal Information with Your consent for a specific purpose as set out in this Privacy Policy, including, but not limited to:

a. conduct Our business and provide You with Our products and services;

b. provide, market, develop and research Our products and services;

c. communicate with You to provide or promote Our products and services;

d. purchase goods or services;

e. carry out identity verification;

f. help Us manage and enhance Our business, products and services;

g. protect Our rights, privacy, safety, or property, and/or that of Our affiliates, You, or others;

h. comply with Our legal obligations;

i. for a related purpose, where the individual concerned would reasonably expect Us to use it for that related purpose;

j. communicate with You by a variety of measures including, but not limited to, telephone, email, sms or mail;

k. investigate complaints;

l. present You with personalised offers;

m. provide You with the opportunity to review Our products and services;

n. provide You with information, updates, offers or advertising relating to Our products or services; or

o. screen for potential risk or fraud (and to assist regulators, trade bodies and law enforcement agencies in relation to the same).

If You withhold Your Personal Information, it may not be possible for Us to provide You with Our products and services or for You to become or remain a subscriber.

4. Collection of Sensitive Information

a. Sensitive information is a sub-set of personal information that is given a higher level of protection under the APPs. Sensitive Information means information relating to Your racial or ethnic origin, political opinions, religion, trade union or other professional associations or memberships, philosophical beliefs, sexual orientation or practices, criminal records, health information or biometric information.

b. The type of Sensitive Information We may collect about You includes:

i. professional associations or memberships (where applicable); and

ii. professional registration identifiers (where applicable).

c. We will not collect Sensitive Information about You without first obtaining Your consent.

d. Your Sensitive Information may only be used and disclosed for purposes relating to the primary purpose for which the Sensitive Information was collected, including:

i. providing services for a purpose that is directly related to the primary purpose for which the Sensitive Information was collected; and

ii. data analytics purposes.

e. Sensitive Information may also be used or disclosed if required or authorised by law.

5. Sharing of Your Personal Information

So that We can provide You with Our products and services, We have to share some Personal Information with trusted third parties. We do not sell Your Personal Information but We may share Your Personal Information as follows:

a. Employees, contractors and related entities, existing or potential agents or business partners

b. Third party service providers

We rely on the services of third party service providers to conduct Our business. Our core service providers include (without limitation) IT service providers, data storage, web-hosting and server providers, debt collectors, data analytics providers, maintenance or problem-solving providers, marketing or advertising providers, professional advisors and payment systems operators.

For example, we use Shopify to power Our Website. You can read more about how Shopify uses Your Personal Information here: www.shopify.com/legal/privacy

Further, purchases made through Our Website may be completed using Paypal. You can read more about how Paypal uses Your Personal Information here:
www.paypal.com/au/webapps/mpp/ua/privacy-full

We may also use Google Analytics to help us understand how our customers use the Website. You can read more about how Google uses Your Personal Information here: www.google.com/intl/en/policies/privacy/ . You may opt-out of Google Analytics here: tools.google.com/dlpage/gaoptout.

c. With regulators and law enforcement agencies when required to do so by law

We may from time to time need to disclose Your Personal Information to comply with a legal requirement, such as a law, regulation, court order, subpoena, warrant, in the course of a legal proceeding or in response to a law enforcement agency request.

d. When We think it is reasonably necessary to protect You or Our business

In the unlikely event that We are the subject of attempted criminal activities, We will take all reasonable steps to protect You and Our business but sometimes We may need to share Your Personal Information where We think it is reasonably necessary to:

i. detect, monitor, investigate or prevent any suspected illegal activities, fraud or security issue;

ii. enforce Our terms and conditions and to protect Your and Our rights and property; and/or

iii. investigate and defend any third party claims or allegations.

e. As part of a business sale or purchase, merger or reorganisation

Although We have no current plans to do so, if there is a change of control in Our business or a sale or transfer of business assets, We reserve the right to transfer to the extent permissible at law Our user databases, together with any personal information and non-personal information contained in those databases.

When We share Your Personal Information We take all steps required by law to ensure that it remains secure.

6. Security of Your Personal Information

a. We are committed to ensuring that the Personal Information You provide to Us is secure.

b. In order to prevent unauthorised access or disclosure, We have put in place reasonable physical, electronic and managerial procedures to safeguard and secure information and protect it from misuse, interference, loss and unauthorised access, modification and disclosure.

c. The transmission and exchange of information is carried out at Your own risk.

d. We cannot guarantee the security of any information that You transmit to Us or receive from Us.

e. Although We take measures to safeguard against unauthorised disclosures of information, We cannot assure You that Your Personal Information that We collect will not be disclosed in a manner that is inconsistent with this Privacy Policy.

7. Personal Information retention

a. We will not keep Your Personal Information for longer than is necessary by law or for the purposes described in this Privacy Policy.

b. At the end of the retention period, Your Personal Information will either be completely deleted or anonymised so that it can be used in a non-identifiable way for statistical analysis and business planning.

8. Access to Your Personal Information

a. You may request details of Your Personal Information that We hold in accordance with the provisions of the Act.

b. If You would like a copy of the information which We hold about You or believe that any information We hold on You is inaccurate, out of date, incomplete, irrelevant or misleading, please contact Us using the details set out in the ‘Contact Us’ section of this Privacy Policy. We will respond to Your request as soon as reasonably practicable. We may ask You to verify Your identity before acting on any of Your requests.

c. We reserve the right to refuse to provide You with information that We hold about You in certain circumstances set out in the Act or any other applicable law.

9. Complaints

If You have any complaints about Our privacy practices, please feel free to send the details of Your complaints using the details set out in the ‘Contact Us’ section of this Privacy Policy. We take complaints very seriously and will respond as soon as reasonably practicable.

10. Changes to Privacy Policy

We may modify this Privacy Policy at any time, in Our sole discretion, and all modifications will be effective immediately upon providing the modifications to You or posting the modifications on Our Website.

Continuing as a subscriber or continued use of the Website will constitute Your acceptance of the modified Privacy Policy.

11. The Website

Generally, when You visit the Website, We may automatically collect certain information about Your device, including information about Your web browser and some of the cookies that are installed on Your device. We may also collect information about the individual web pages or products that You view and information about how You interact with the Website.

a. Web Browser

When You visit the Website, We may collect certain information such as Your web browser, IP address, time zone, the date and time of Your visit, the pages viewed and information downloaded etc. This information is used in an aggregated manner to analyse how people use the Website such that We can improve Our service and to assess the success of Our marketing and advertising campaigns.
 
b. Cookies

From time to time cookies may be used on the Website. Cookies are very small files which a website uses to identify You when You come back to a website and to store details about Your use of the website. Most web browsers automatically accept cookies but You can choose to reject cookies by changing Your browser settings. However, this may prevent You from taking full advantage of the Website. The Website may from time to time use cookies to analyses website traffic and help Us provide a better visitor experience.

c. Using pixel tags, web beacons, clear GIFs or other similar technologies

We may from time to time use pixel tags, web beacons, clear GIFs or other similar technologies in connection with some website pages and HTML formatted e-mail messages to, among other things, measure the success of Our marketing campaigns, and compile statistics about website usage and response rates.

12. Third party sites

The Website may, from time to time, have links to other websites not owned or controlled by Us. These links are meant for Your convenience only. Links to third party websites do not constitute sponsorship or endorsement or approval of these websites. Please be aware that We are not responsible for the privacy practices of other such websites. We encourage Our users to be aware, when they leave the Website, to read the privacy statements of each and every website that collects Personal Information.

13. Contact Us

Should You have other questions or concerns about our Privacy Policy, please contact Us at:

Name: Privacy Officer
Email: info@wormguide.com.au

Last updated October 2020